Prof Klim McPherson, the Chairman of the Nice Guidance Development Group and professor of epidemiology at Oxford University, said: “Where food is concerned, we want the healthy choice to be the easy choice. Going even further, we want the healthy choice to be the less expensive, more attractive choice.

“Put simply, this guidance can help the Government and the food industry to take action to prevent huge numbers of unnecessary deaths and illnesses caused by heart disease and stroke.” The average person in Britain consumes more than eight grams of salt a day. The body only requires one gram to function. Targets are already in place to reduce salt consumption to six grams by 2015 and this should be extended to three grams by 2050, the guidance says.

Nice says children should consume considerably less salt than adults and that, because the bulk of salt in their diets comes from prepared food such as bread, cereal, soups, meat and cheese products, manufacturers have a significant role to play in reducing it.

The organisation says that most consumers did not even notice a difference in taste if salt levels were reduced by

5-10 per cent a year because their taste buds adjusted.

Prof Mike Kelly, the public health director at Nice, added: “This isn’t about telling individuals to choose salad instead of chips — it’s about making sure that the chips we all enjoy occasionally are as healthy as possible.

“That means making further reductions in the salt, trans fats and saturated fats in the food we eat every day.”

Betty McBride, the director of policy and communications at the British Heart Foundation, said: “Creating an environment that makes healthy choices easy is vital. Government, the health service, industry and individuals must all play their part. We must see industry making major efforts now to reformulate products with less saturated fat.

“Cutting our 'sat fat’ intake would have a major impact on heart disease.”

Prof Sir Ian Gilmore, president of the Royal College of Physicians, added: “The Nice guidance demonstrates conclusively why we need to change radically our approach to this vast and silent killer.

“Many of the diet-related recommendations made by Nice have the added benefit of costing the public purse little to nothing, while creating an opportunity to reduce the tens of billions of pounds of associated costs the UK loses every year to heart disease.”

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