The idea behind the series 故事构思
Language teaching videos with dialogue between human characters can often end up feeling dry and dull, even if they are well-acted and produced. The idea here is that the introduction of the Chingles adds a level of quirkiness and humour to the videos, making the learning aspect painless and fun.

很多仅有真人角色的教学片时常会让学生感到有些缺乏生趣，尽管其拥有一流的制作和演出。此系列里的动画人物，英语小精灵和 Chinglish 大师可以给片子添加几分诡异和诙谐幽默感，从而使观众能感到乐在其中，娱教一体。

In addition, by making the Chingles visually appealing and designing them in such a way that their appearance is explicitly connected to the language error they represent, the Chinglish errors tackled should become easier to remember for learners.

此外，在制作上英语小精灵的外形是基于误导汉字的基础上设计出来的，以便突出中国人易犯的语言错误。

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