我们都知道做在商业活动中，不打无准备之仗，所以一个项目或者产品能否成功，第一步就是要有商业计划，也就是business plan.在开始对话之前，我们先来了解一下和商业计划有关的英语常识:

1) Business Plan: a formal document containing the main ideas about a business project, sometimes called a Business Proposal
    　 商业计划，一份正式的文件，包括关于商业项目的主要构想，有时也叫做商业提案
    　 The general manager of our company has asked me to write a business plan that we can show the bank.
    　 我们公司的总经理要我写一份向银行出示的商业计划。

    2) Motza: a large amount of money
    　 一大笔钱
    　 My best friend won a motza in the China Sports Lottery.
    　 我最好的朋友买中国运动奖卷中了很多钱。

    3) Secret: something that you cannot tell anyone else
    　 秘密，不能告诉别人的事
    　 I will tell you my new boyfriend's name, but it's a secret so you can't tell anyone - even your best friend!
    　 我会告诉你我新男友的名字，可这是秘密，你不能告诉别人，连你最好的朋友也不行。

    4) Market Research: analyzing consumer behavior and then writing a report on it
    　 市场调查，分析顾客行为然后写一份相关的报告
    　 Market research helps you understand what your customers want and how much they will pay.
    　 市场调查能帮你了解用户的需求以及他们的消费标准。

    5) Budget: a report of how much money came in and went out of a company
    　 预算，关于公司收入支出的报告
    　 Accountants are always busy at the end of each month because they have to finish the budgets for the managers.
    　 会计人员在月底的时候都很忙，因为他们必须为经理们做好预算。

    6) IPO: Initial Public Offering
    　 上市股
    　 Showing your business plans to investors and asking them to put money into your company.
    　 向投资商提供你的商业计划，要他们投资你的公司。

下面我们来学习一下和business plan相关的英语对话:

Steve: Mike, what do you know about writing a business plan?

    Mike: Plenty. What type of plan are you writing?

    Steve: Well, I have this great new idea that I think will make a motza.

    Mike: Want to let me in on the secret?

    Steve: Not yet my friend but I would like your help in writing the business plan.

    Mike: Well, the main things you should include are an outline of your idea, your market research and your budgets.

    Steve: Oh, I didn't realize that it would be so much work. Is there a quick way instead?

    Mike: If you ask someone to invest in your business, they will want all of that type of information.

    Steve: I've heard a lot about IPO's recently. They seem like an easy way to get rich.

    Mike: Steve you really have a lot to learn about business. I would be happy to help, but I want a percentage of your profits.

    Steve: No wonder people call you 'Mr Ten Percent'. Teach on buddy.

 &nbs

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