Alibaba enters web advertising

Chinese e-commerce portal Alibaba.com has entered the fray of Internet advertising with an online platform for websites and advertisers to match up.

The firm's new unit, Alimama.com, will compete with other Chinese online ad alliances led by Baidu and Google.

The firm says Alimama has already gone through a 100-day trial operation. Alimama is expected to attract small websites, like blogs, to help them make money out of their traffic.

Editor:Xiong Qu