Cameras are rolling on yet another inspirational TV series from Chinese director Zhao Baogang. Cast and crew from "Who is the Boss of My Youth" turned out for the launch on Tuesday in Beijing.

Still of "Who's the Boss of My Youth"

Who's the Boss of My Youth takes an acute and realistic look at clashes in communication between child and parent. The television series targets a wider audience than the 2007 Striving. That series secured Zhao's standing among young viewers. Zhao says many of the issues addressed in the series are highly topical among youth and their parents today. The TV series invites all members of the family to become engaged in the emotional entanglements of sense and sensibility.

Still of "Who's the Boss of My Youth"

The TV series is shot at many familiar locations - The Place Shopping Mall, pubs around Workers' Stadium, Xidan and Wangfujing. These regular haunts for people who live in Beijing are aimed at conjuring a sense identity and of connectedness with the story.