Chocolate reigns supreme at London's 2008 Speciality and Fine Food Fair. It's the first time the exhibition has devoted a whole section to chocolate. But then - some call chocolate the 'food of the gods'. Organizers say demand for chocolate is rising in the UK despite increasing prices and fears of a credit crunch.

Chocolate reigns supreme at London's 2008 Speciality and Fine Food Fair.

Second helpings are almost a must. Organizers of the Chocolate Fair, say interest in hand-made and high-quality chocolate has never been higher.

The Speciality and Fine Foods Fair at London's Olympia is in its eighth year.

Chocolate reigns supreme at London's 2008 Speciality and Fine Food Fair.

People have been enjoying chocolate for about a thousand years. Its roots are in South America.

The Aztecs, whose empire once covered much of Central America associated cacao with Xochiquetzal, the goddess of fertility. Chocolate is still widely considered an aphrodisiac. Some serious researchers say, without a flicker of a smile, eating chocolate makes people feel loved.

Chocolate reigns supreme at London's 2008 Speciality and Fine Food Fair.

Chocolate reigns supreme at London's 2008 Speciality and Fine Food Fair.