Attention, America. Coke wants you to know that it did not make you fat. Why don't you go exercise more?

That's the gist of an opinion piece in the Wall Street Journal this week by Muhtar Kent, the chief executive of Coca-Cola (KO).

What's got Kent all worked up is the prospect of a "fat tax" on sugary sodas and other high-calorie foods. Some states, desperate for cash, are talking about placing big taxes on these foods. President Obama recently voiced support for exploring the idea. And Kent is having none of it.

Americans need to get out there and exercise, he writes, citing statistics showing that 60% of us are not regularly active and 25% are not active at all. The average American spends a total of 60 days a year in front of a television.

"If we're genuinely interested in curbing obesity, we need to take a hard look in the mirror and acknowledge that it's not just about calories in," he writes. "It's also about calories out. Our industry has become an easy target in this debate."

It's an extraordinary piece, filled with all kinds of distracting ideas and numbers. Yes, Americans do need to exercise more. But what does this have to do with new taxes on sugary sodas?

Kent also argues that the average caloric content of soft drinks has dropped by almost a fourth in the last 20 years because of the rising popularity of diet drinks. But diet drinks are not part of the tax issue -- in many cases, the tax would be placed on non-diet sodas.

Sales of regular soft drinks are down by nearly 10% in the last eight years, Kent writes.

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