At the Bubble’ology station, they explore gravity and color while playing with bubbles and paint. Little Sprouts teaches patience and responsibility, as the kids paint a pot and then plant a seedling to take home. Drum Roll is a sound studio where kids explore rhythm and sequence—while beating on drums filled with paint. And future scientists learn how to create and solve problems at the Experimentation Station. Teachers and teachers-in-training watch and teach the children—while moms and dads can relax with a cup of coffee and tap into wi-fi at the cafe.

Make-A-Messterpiece was conceived by Gigunda Group, a marketing agency, and is sponsored by Bounty and its parent company, Procter and Gamble.

 Founder Ryan FitzSimons says, “Bounty has always been known for cleaning up messes. At Make-A-Messterpiece, it also inspires them.”

In this creative studio, both kids and the sponsor are learning. Peer through the fake, friendly trees and around the bubble machines, and you’ll see the “Bounty” paper towel logo throughout the studio, along with plenty of paper towels within reach.

 As a sponsor, Bounty can study how its products are being used, test new products, and keep a steady stream of mess makers well within reach for marketing purposes.

This blend of fun, learning, and branding research is a clean solution to a messy problem, all around.

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