Our current ads are not reaching the target audience. We'll have to make some changes.

         本公司目前的广告并没有发挥对目标大众的影响力，我们得做些改变。

         media mix 媒体组合

        "Media" 在此指将产品信息传达给目标大众的媒介，包括电视、广播、报纸、杂志等等。在为产品制作广告时，通常经由各种研究与调查，找出效果最大、效率最高的几种广告方式，同时使用。这些不同媒体的组合使用即是"media mix"。

        With the proper media mix, you can effectively reach your target audience.

        媒体组合若选用得宜，你的广告便能有效地影响目标大众。

        spot ad(s) 电视或收音机广告

        这是美式口语的说法，"spot ad" 就是电视或广播节目中的广告，又可简称为"spot"。

        Spot ads are the most expensive and usually the most effective.

        电视和收音机广告的费用最贵，而效果通常也最好。

        print ad(s) 平面广告

        这词组直译就是“印刷式的广告”，即纸面上的广告，主要是指报纸和杂志广告。

        The designer's specialty is creating breathtaking print ads.

        创作令人惊异的平面广告是这位设计师的专长。

        句型总结

         ●　 广告的目标

          1. Our main goal is to establish brand awareness among our target audience.

          2. Our main purpose is to establish brand awareness among our target audience.

          3. The main objective is to establish brand awareness among our target audience.

         本段的关键在于清楚地表明公司的目标，同时下文即可循着这个主题发展。"Main goal", "main purpose", "main objective",都是指‘主要的目标’。

         ●　 调查的数据

          1. According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.

          2. The numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.

          3. As the facts prove, of the working women who responded to our poll, 50% read one of Taiwan's top-five selling women's magazines.

         说明调查的结果，并作为下文结论的根据。关键词为"figures"、"numbers"和"facts"等。

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