●　 依调查判断

          1. If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads.

          2. By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.

          3. As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.

         根据调查结果提出方案时，通常会以图表作解释。请与会者看图表时可使用"if"句型，但它不是假设语气，而是一种客气的说法。

        ●　 下结论

         1. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.

         2. In summary, even though we have defined our target audience, introducing a new product is always a gamble.

         3. I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.

        在最后一段可略述个人对此活动的观感，并简单扼要的下结论。"To conclude"，"in summary"或"I think"都是做结论的实用词汇。

        结构分析

        这次演讲实质上是个报告，因此只要针对研究的结果，有条理地叙述出来即可。

         1. 广告目标

        点出这次广告媒体效益调查的目标。

         2. 调查数据

        提出调查所得的事实与数据。

         3. 做出决定

        向大家报告根据上述的事实所做的决定。

         4. 总结报告

        做总结，推测目前的行事态度或方针。

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